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Online Reputation Management
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
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Your online reputation is forever
If someone writes something negative about you online, it can put you at a serious disadvantage over the long term—especially if you’re not aware of it.
- Two out of three people see the Internet as the most reliable source of information about a person or a business (Edelman Insights)
- 70% of hiring managers have rejected a candidate because of something they found online (Cross-Tab)
- When looking for a local business, 97% of people read online reviews (BIA Kelsey)
- Over 80% of reputation damage comes from a mismatch between the buzz and the reality (Digimind)